I can’t take tablet “computing” seriously, as it is just basically glorified Mobile phones without the phone bit. But it is a tech growth area, the majority of my posts including this are done via my own tablet pc the nokia n900 (its actually a phone too). Regardless, there is now a huge market available for tablet pc and every phone manufacturer on the planet seems like they want a piece.
Something that flew under my radar was the RIM Playbook, RIM better known for the blackberry are now entering the tablet market with something that doesn’t do anything that’s over and above what is currently on the market. Joining a long list of tablet manufacturers, with another “me too” product.
Apple are market leaders for a reason, no doubt in small fact for the way they market themselves. Saviours of humanity is what I see them marketing themselves as, and it resonates with the marketplace. I had never in my life seen people line up outside shops to buy technology before, now its a regular occurrence when the latest apple product comes out. A fashion statement as well as saviour to humanity has given birth to an almost religious fever to Apple products and enthusiasm for the brand.
It will take a lot more to usurp Apple from their position than another run of the mill product where there is no boom for the buck.
